"The interesting thing for us is to figure out if there's a market for advertising in video games," Viacom CFO Richard Bressler said, according to Reuters. Well, he can wonder as much as he wants. Wonder until you're filled with wonder and then wonder some more. We don't care. There's no place for this kind of thinking in our line of entertainment. Put a flyer in the box, that's fine. But don't even think of digitizing your logo and handing it off to any self-respecting developer. The only chance we have to head this one off is to make it very clear that we won't buy games with this kind "feature." It may seem naive but there are communities around the world that keep the big chain stores out. So why can't the gaming community keep the advertisers out? Gaming is an escape; probably the closest thing to meditation us gamers have. Do we really want to have our moment of Duke Nukem Zen ruined by a Trojan condom ad?
