Gaming took another step toward mainstream acceptance when Billboard announced the First annual Digital Entertainment Awards. The awards will be held November 5 during the Billboard Digital Entertainment Conference. Judges include game executives and creative personalities from EA, Sony and Gamespot. All of this can be taken as good news and bad news. The bad news is that mainstream awards will inevitably lead to a homogenized indutry (at least at the top, which is already well on its way there). The good news is that movie stars can probably be talked into giving out awards once in awhile, which should, eventually, eliminate a degree of separation between us and Selma Hayek.
