There are more and more people chiming in on the whole idea of using games as your next billboard. We find the idea deplorable. Sure, you see billboards in sports games. That makes sense. You're accustomed to seeing ads when you watch sports. But are you used to seeing Gillette commercials when you're sneaking through a North Korean nuclear bunker as James Bond? You think that's far-fecthed, huh? Think about the slow drip-drip-drip of ads before movies. It started small enough. A Coke ad here. A car commercial there. Now its 10-20 minutes of the same crap you see on TV. Ad people spend their entire day thinking of ways to get into your head. They're patient. They're willing to spend all the time and money it takes for you to be numb to their presence. It looks like they'll have another portal into our brains soon enough.
