Avault has posted an admirable editorial, by Curtis Hart, on the state of massively multiplayer games. Hart valiantly tries to think of some ways the genre could transmogrify, expand and, well, be more entertaining. His conclusion is that episodic content could be part of the solution. Writers would certainly be thrilled with that idea, since it means a well-told story (with a killer cliff-hanger) could become the player's biggest impetus to shell out more dough. Hart makes a number of good points and stirs up a pot that needs stirring.
