If you've got sharp eyes you may have spotted the brief anomaly at the end
of the Halo 2 cinematic trailer. Missed it? Well, when the Xbox.com address flashes on the screen it
is momentarily replaced by a different URL: www.ilovebees.com. Huh? Further investigation reveals a beekeeping site that, according
to 1up.com, seems to have been "taken over by one of the unhinged artificial intelligences from [Bungie's]
Marathon". Marketing ploy? See for yourself, it's strange stuff indeed.
Engadget
TUAW