Activision surprised the press when it recently announced the cancellation of its big surprise
title of E3, Dead Rush. Activision's Publishing CEO, Ron Doornick, simply had this to say:
We gave it an opportunity, but it didn't meet our standards as a big proposition.
Dead Rush was a hybrid of sorts, combining action, racing, and horror. Think GTA mixed with Twisted Metal Black and some Resident Evil thrown in the mix. IGN had called it, "a survivor horror game on crack". Oh well, we shall never know…
