Effective later this week, Sony will be offering the PlayStation 2 for 104.99 pounds in the
UK. But Microsoft has responded with their own price cut, soon to offer Xbox for a mere 99.99
pounds (or 149.99 euros on the mainland). Truth be told, these prices are a bit high (even after the cuts) by
American standards. If you don't know the current exchange rates off hand, European consumers are looking to pay
about $180 for Xbox and $190 for PS2—but that beats the $255 that had to be shelled out before this little
pre-Christmas price war. Both Sony and Microsoft are hoping for boosts similar to those experienced after US
price drops in June. Currently, PS2 is outselling Xbox by a range of 2:1 to 2.8:1 in Europe.
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TUAW