Got Game?

Whoever said academia was all work and no play? Obviously not Dr. John C. Beck and co-author Mitchell Wade. To be fair, this is not a book about brain cell-killing button-mashing. In fact, it's quite the contrary. As the subtitle reads, the aim is to explore "How the Gamer Generation Is Reshaping Business Forever". Beck and Wade have set out to discover how 'gamer traits' effectively carry over into the business world, resulting in savvier, more successful businesses. If you're interested head over to the website (linked below) for a closer look.