Without announcing an official release date, Nintendo plans to begin its television ad campaign
for the DS starting this Saturday (September 18) in Japan. The first round of ads, being called "Step 1/Appearance",
will simply introduce consumers to the hardware. Nintendo has signed on Japanese pop icon, Hikaru Utada, to promote the
product, and will feature her latest single "Easy Breezy" in the ad alongside the platinum edition of the DS. Later ads
will feature actual games.
Engadget
TUAW