This time EA has gotten the jump. That's right, Live '05 has gone gold ahead of schedule and will be hitting stores next Tuesday, beating out ESPN NBA 2K5 by a week. Also, to help counteract Sega's price slashing, EA has decided to drop Live's price to $40 and introduce a special promotion, offering a free EA sports title with the purchase of two others. These decisions are likely linked to the fact that last year's ESPN basketball title was far superior to the clunky Live offering, and unlike with Madden, EA doesn't have a lock on the hoops market.
