Activision and Nielson announced that they will be testing how consumers react to in-game advertisements. The publisher and entertainment analyst plan to use the PC version of THUG 2 for the test. A special software will be written into the test copies that measures the amount of time players interact with brand name products, starting with Chrysler Jeeps. Nielson plans to collect data daily and is working with console manufacturers to extend the reach of its testing.
