A new set of ads targeted at young males began airing yesterday with the slogan 'Touching is Good'. In their attempt to sex up their image, Nintendo somehow forgot to add the sex. The ads feature some static, two blue squares, and a woman's voice ecouraging you to touch the squares. This is apparently sexy for people with blue square fetish (it's a real fetish, I promise) and is going to make the rest of us buy the DS.
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