Xbox, er, rather, Microsoft has broken a 30 year tradition by negotiating an ad space in the famed King Cross space in Sydney, Australia. It's considered the "crowning jewel" of Halo 2's outdoor advertising campaign, featuring a clever play on the adjoining Coke display. In related news, Master Chief was seen escorting Miss Universe Jennifer Hawkins to a Sydney charity event. Needless to say, Halo is getting much love down under.
