Three custom DS models were auctioned off in Nintendo's DS Lounge at the Sundance Film Festival. Jay Mohr copped
a swirling blue metallic pattern for a measly $10,000. Poppy Montgomery & Alan Cumming walked away with their
gems (pictured above) for chump change, $2,500 & $1,500 respectively. Of course, this was all in the name of
charity, as Nintendo matched Montgomery & Cumming's bids, plus added another $8,000 to the tsunami disaster
relief. Nintendo also tacked $5,000 onto Mohr's donation going to the St. Jude's Children's Research Hospital in
Memphis. And yes, there was a Hilton sister sighting (are we still supposed to care?)...
