If anyone had doubts that Sony plans to use the PSP to take on the iPod, put those doubts aside. One of the striking
aspects of the Sony PSP launch-date announcement is how much the mainstream media picked up on the hardware's
non-gaming features. Suddenly, you have MSNBC (via AP) talking about
the movie functionality. Then there's this CNN piece, where Kaz Hirai, president and CEO of SCEA, says, "One of the
things we've always strived to do was position this as a new portable entertainment device that obviously plays games,
but has so much more to offer." Mission accomplished, if you weigh the press coverage.
But will consumers buy into the convergence strategy? This thing is called the PLAYSTATION Portable, after all.
Talk about diluting the brand…
[thanks Bernie!]
