SOE has certainly felt the pinch of competition from Star Wars Galaxies, and World of Warcraft. There's also some
indication that EQ, predictably, has started to bleed customers for the first time in its history.
In response, John Smedley, President of Sony Online Entertainment, has penned a tome called "Sony Online Entertainment
Looks Towards the Future." The letter/essay lays out some interesting ideas about where the MM genre can go from here.
The choice part is this, though:
Where are we going? What are we going to be doing to revolutionize this business? Well let me throw out just a few
of the things we're thinking about here at SOE.
What if you could have families in MMO's? Virtual Children… What if your characters could have children and pass on
the family name…..
What if players could build fantastic dungeons that become part of the worlds we create with tools we give them? How
would that work exactly?
Can MMORPGs have skill-based combat?
What if?
Good questions. They're ideas that expand the genre for MM fans, AND MM wannabe fans. Features like having
"families" will probably only appeal to current players, who are accustomed to the community that EQ and EQ2 offer. But
ideas like skill-based combat appeal to RPG fans, in general. That's the way you turn the 2 million player MM base into
a 3 million player base.
It's good to see that Sony knows the market is becoming more competitive, and that they need to innovate to
succeed.
Smedley asks "What if?"
4
Reader Comments (4)
Posted: Dec 18th 2005 8:46PM (Unverified) said
Skill-based combat, families, player-created dungeons... All of these exist in MUDs, and have been in place for years. Given the continued success of MUDs in the face of flashier online RPGs like Everquest, it's clear to me that MUDs' quickly evolving features are the key to their continued existence. I am surprised it took Sony this long to figure that out.
My advice to Sony? Start seriously mining MUDs for their best ideas, they have been working to keep players interested in playing for far longer than Everquest has existed.
For a working example, Batmud (http://www.bat.org) , online since 1991. Tell them Yari sent you.
My advice to Sony? Start seriously mining MUDs for their best ideas, they have been working to keep players interested in playing for far longer than Everquest has existed.
For a working example, Batmud (http://www.bat.org) , online since 1991. Tell them Yari sent you.
Posted: Dec 18th 2005 8:46PM (Unverified) said
Actually, we're not really feeling "the pinch of competition from Star Wars Galaxies" since it's our game. Fact checking, my Joystiq brethren, is essential.
Posted: Dec 18th 2005 8:46PM (Unverified) said
We're aware of that, but that doesn't mean you aren't competing for customers' money every month. EQ and EQ 2 are competing - at least as far as our definition of "competing" is concerned. You have a different POV?
Posted: Dec 18th 2005 8:46PM (Unverified) said
/shakeshead "Kramer, Kramer, Kramer" SWG players are dropping like fies due to WoW and Guild War, so it doesn't really matter who owns SWG at this point. The new games are putting a new kind of hurt on the SOE brand products. Its a shame that SOE is so high and mighty in their opinions of the customers. Now SOE is Scrambling to get their name out in front, in the meanwhile WoW and the incoming Guild Wars are impressing and taking care of business without the cheap sideshow antics.



