By the end of 2005 Massive Incorporated
expects to have their in-game ad network incorporated into at least 40 titles from over 10 different publishers.
Yikes! Already, Blue Chip advertisers like Coca Cola, Intel, Honda, Nestle, T-Mobile, Universal, Verizon,
Dunkin' Donuts and others have signed up, convinced that in-game ads will be the future of the gaming industry.
Yikes! Corporate America finally realized that people, especially males, ages 18-34 are spending more time
playing video games than watching TV. Here's a terrifying quote from Massive:
"By delivering ads seamlessly to fit the context of the game environment, Massive has created the most effective model
for reaching young men. Gamers are completely engaged in their play—they are not multi-tasking or fast forwarding ads.
Unlike their consumption of television and other media, gamers are 100% focused on the game."
Yikes! The video game industry has officially lost its innocence…
[See also the new Smart Ads-enabled
Gizmondo]
Engadget
TUAW