WildTangent to begin using in-game ads
by James Ransom-Wiley 
{ Apr 20th 2005 at 1:14PM }
If you missed yesterday's scoop on AdJab, fear not, we're
bringing it to you again. Tom Biro writes:
"WildTangent announced today that it would be upping the ante in its customized games for brand marketers
portfolio by forming a partnership with 24/7
Real Media to offer dynamically-served advertising within its downloadable games. The first game to contain this
technology will be "Snowboard Super Jam," which will have billboards featuring Jeep and Oakley brand logos and products
that can be updated periodically."
