I love marketing terms. They spring forth from millions of dollars in pysch-research, so I have to assume they have
some truth to them — but only enough truth to reveal that we like to buy stuff. Big revelation, there. "Mind
share" is a great Bullshit Bingo term (an old faithful at this point) and it's reared its head in the next-gen console
wars, mere days after E3.
If IGN's GamerMetrics system is to be believed the PS3 came out of E3 with the lion's share of mind share. I could
have told them that for free. They compute the percentage of our collective brain that thinks "PS3" when we think
consoles, and the answer is…42. I mean 34. While the Xbox 360 garners 26%.
Hot stuff.
