Microsoft wants to sell 10 million Xbox 360 consoles in first year or so

Xbox 360

You can argue (and we're sure you will) about whether they're being totally realistic or not, but Peter Moore, VP of Worldwide Marketing and Publishing for the Xbox, announced at a conference in London that Microsoft expects to sell 10 million Xbox 360 consoles within 12 to 16 months of its launch (which is set for later this year). Microsoft's banking on the first mover advantage (read up on the Dreamcast to see how this can be double-edged sword) and an avalanche of youth-oriented marketing to push them over the top this time around, but to put things in perspective, it's taken them almost four years to sell 20 million original Xbox consoles.

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries

Tatsunoko vs. Capcom (1/7/10)

Tatsunoko vs. Capcom (1/7/10)

Super Street Fighter IV - CES 2010

Super Street Fighter IV - CES 2010

Pirates Plund-arrr (Wii)

Pirates Plund-arrr (Wii)

Razer Xbox 360 peripherals CES 2010

Razer Xbox 360 peripherals CES 2010

Xbox Game Room

Xbox Game Room

Nyko CES 2010 lineup

Nyko CES 2010 lineup

Dynasty Warriors Strikeforce (Ryu)

Dynasty Warriors Strikeforce (Ryu)

Gran Turismo 5 (SLS AMG)

Gran Turismo 5 (SLS AMG)

Memorex Wii, Wii Fit, DSi accessories

Memorex Wii, Wii Fit, DSi accessories

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 121, for Friday, Dec., 18.



Archive | RSS | iTunes