Check your balls. Go on. We'll wait.

It's not every day a game developer gives you permission to fondle yourself. (Yeah, like you really needed permission, right?) It's ironic. An industry that seems to aim a lot of their titles at sex starved young men, asking you to feel yourself up.

In all seriousness, Ubisoft are trying to promote awareness of testicular cancer. Cases of the disease have almost doubled in 20 years, but if caught early enough, it's curable in 99% of cases.

If you do not happen to be the owner of a pair of testicles, but know someone who is, get them to grope themselves. Or make their day and do it for them. It could save their life.