Xbox summit brings Japanese support to the Xbox 360, Ridge Racer coming to the console
Today Microsoft hosted an Xbox 2005 Summit in Tokyo where they announced the support of Japan's 50 biggest publishers for the upcoming Xbox 360. I spoke with the Vice President of Worldwide Marketing for the Xbox, Peter Moore, to get some insight into Microsoft's plans for conquering the Japanese market. Peter hopes to use this summit to underline how important Japan is to Microsoft. As well as including Peter's thoughts, this feature will consolidate the bulk of the Japan's developer and publisher community's commitments to the platform.
In terms of new reports, Namco has announced that they will be bringing the Ridge Racer franchise to the next-gen Xbox platform. This arcade racer series will be coming to the Xbox 360 in a first for Microsoft. Ridge Racer V was a launch title for the Playstation 2, a signal that this is a substantial gain for Microsoft. Konami and Capcom have also made commitments to bring more of their titles to the console. When I asked Peter whether or not Konami has any plans to bring the Metal Gear Solid series to the Xbox, he couldn't tell us any new information. The MGS series has traditionally been (in the console world at least) a Playstation exclusive and any announcement in the future to bring the game to the Xbox would be a substantial boost to its credentials. Regarding Capcom's plans, they recently announced that Resident Evil 5 will be coming to the PS3 and Xbox 360, firmly closing the door on any previous Nintendo exclusivity on the franchise (as if bringing the supposedly GC exclusive Resident Evil 4 to the PS2 wasn't enough). These titles will join with the E3 announced title Dead or Alive 4, which is a confirmed Xbox 360 exclusive title. As more details from the event are released, we'll be sure to update this article as well as consolidate them in a news article.
I asked whether any of the recent announcement of Japanese titles for the Xbox 360 will be on or around the console's release date, but Peter wasn't too optimistic about that. Apparently we're talking "Summer next year" or thereabouts. That sounds conveniently near the PS3's release date, which could possibly signal an effort by Microsoft to get publishers and developers to release big name titles around the rival console's launch. If Microsoft's thinking is along the lines of dumping every major Japanese and American title onto the 360 around the PS3's launch, then it certainly wouldn't be a completely illogical plan. After all we've heard rumors of this kind of thing before.
Microsoft looks to be capitalizing on the popularity of the Xbox Live! online gaming service, which recently hit 2 million subscribers. When I asked Peter about features that Japanese developers will look to utilise when developing games, he referred to Square Enix's Final Fantasy XI, which is coming to the Xbox 360. Interestingly he noted that Microsoft is looking at integration with the PC version of the game. He mentioned the magic words of "cross-platform" in the same sentence as "PC". Whether this means that Microsoft is opening up the proprietary Xbox Live! platform and allowing Xbox 360 players to game with PC users, I don't know. What I certainly do know is that Microsoft isn't planning on linking in with the PS2 version!
On the surface, this event was all about highlighting the renewed commitments of Japanese developers and publishers to the Xbox platform, but it was missing an important element of the average Japanese gamers thoughts on the next-gen console. Namely, the hardware. In the past several companies have carried out market research on the opinions of Japanese gamers in relation to the next-generation consoles. In much of this research the Xbox 360 is seen as undesirable to the average Japanese gamer. The most important factor in this is that the Playstation 3 is seen to have the largest array of software suited to the Japanese market. The summit will go some way to reverse this view as more titles are announced. However, some research has pointed out that the Japanese view the Xbox 360 is an inferior console in terms of hardware, pointing out the Playstation 3's superior next-generation Blu Ray drive. Also, Team Ninja frontman Tomonobu Itagaki, pointed out the 360's limitations from a developers standpoint. In a recent interview with Microsoft's Steve Balmer, Engadget asked whether Microsoft will be moving towards a HD-DVD optical drive in a future 360 revision. I asked Peter to clarify the situation and say whether Microsoft is or is not planning a HD-DVD drive. He replied that "HD-DVD is still a question", and "we may do something". Whether Microsoft is still trying to sort out technological issues with the format or is battling political issues of whether to back the Blu Ray or HD-DVD format is still unclear. What is clear is that Microsoft needs to commit to a format to address the confusion of the public and developers on the issue of the optical drive. A mid-term change to HD-DVD would lead to a fragmented console platform which is an undesirable situation for developer and consumer alike. Besides, wouldn't a full scale mind and matter assault on the Japanese do much more to bring the statistics back into Microsoft's favor?
On a lighter tone, Peter commented on the "Xbox 360 Kid" as a non-event. Like us, he couldn't really see any new information that has been "leaked" to the public. Because of this he couldn't understand why the media was so excited over the leak. However, as the boss of media relations for the Xbox team, I'd expect he doesn't mind people talking about the 360, no matter what caused the discussion. In my opinion any accusations that this was a Microsoft plant are moot, as they've got the publicity now either way.
I'd like to thank Peter Moore and the Xbox PR team for setting up a Q&A session that gave us an advance look at Microsoft's announcement. As Joystiq receives news of any more product and game announcements we'll be sure to keep you updated.











Reader Comments (Page 1 of 1)
Stephen @ Dec 18th 2005 9:41PM
This is good news. Hopefully they will have more games like Blue Dragon, Lost Odyssey and Ninja Gaiden. I don't have the first XBOX, but I am definitely considering the 360 this time.
dan @ Dec 18th 2005 9:41PM
they seriously need to offer the xbox 360 with some sort of hd drive as early as possible. most games wont be able to take advantage of it till later, but it would suck to have to buy a new xbox again!
chill @ Dec 18th 2005 9:41PM
I doubt RE5 will be avalible next summer. How long was RE4 in development for GC? Peter knows 360's not getting MG4...Wishful thinking. Ridge Racer franchise is dead, NFS and Burnout ran over its grave years ago.
In the past several companies have carried out market research on the opinions of Japanese gamers in relation to the next-generation consoles. In much of this research the Xbox 360 is seen as undesirable to the average Japanese gamer. The most important factor in this is that the Playstation 3 is seen to have the largest array of software suited to the Japanese market..Some research has pointed out that the Japanese view the Xbox 360 as an inferior console in terms of hardware, pointing out the Playstation 3s superior next-generation Blu Ray drive.
Sony's blu-ray could also turn out to be the next Betamax...
Bubba @ Dec 18th 2005 9:41PM
#2 what are you talking about...every 360 comes with a 20 Gig HD. It's the PS3 that will not come with Hard drive as standard.
Looks like MS is looking to enter Japan with a bang this time. They have an even smaller controller, smaller console, an even more comprehensive online plan and now huge amounts of Japanese developers adding to the mix. I can't imagine how the 360 won't due significantly better this time around in Japan.
ill trooper @ Dec 18th 2005 9:41PM
Oh, you mean it will suck to have to buy a new xbox360 again like it sucked when I had to buy a new xbox again, as repairing my dead hd in my first xbox was only $50 less than buying a brand new one?
I think these unfortuanate conundrums are going to happen more often as the manufacturers try to build more complex boxes while trying to keep them affordable to the average gamer.
Back on topic, I'm not too excited about Ridge Racer any longer, it has been fun in the past and this new one will probably be good too, but with things like Forza, Project Gotham, Burnout, and Need For Speed Underground I put it at the bottom of my 'driving game' priorities.
chill @ Dec 18th 2005 9:41PM
Dan its HD-DVD, High Def DVD not hard drive....It will come with a hard drive unlike PS3.
ill trooper @ Dec 18th 2005 9:41PM
Bubba, I think you missed that extra 'd' in dan's post - He's talking about a 'High Definition' media drive, and Microsoft has not commited to one yet.
This would allow you to watch movies in HD, as well as store more information for games. Sony has announced the PS3 will ship with the Blu-Ray HD drive, leaving us to ask: Is Sony the only one giving us an HD movie player option?
My thought is, just put the damn blu-ray in the 360 and call it a done-deal.
chill @ Dec 18th 2005 9:41PM
Or rather make that available..geez its after 2:am time to go.
Michael @ Dec 18th 2005 9:41PM
ON FFXI: "Whether this means that Microsoft is opening up the proprietary Xbox Live! platform and allowing Xbox 360 players to game with PC users, I dont know. What I certainly do know is that Microsoft isnt planning on linking in with the PS2 version!"
Wouldn't connecting to the PC users require connecting with the PS2 users? They're all on the same servers. Unless they make some new 360 + PC only server for some reason...
ebp2k2 @ Dec 18th 2005 9:41PM
I really think MS will be smart enough to switch to HD-DVD before long and launch with HD-DVD... we are talkinb MS, a company with endless amount of liquid asseets.
dan @ Dec 18th 2005 9:41PM
yes, i was referring to the optical drive, not the 20 gig hard drive. i think the reason theyre not including it is becuase it will probably push up the price to a level where they wouldnt generate as much revenue as from using a regular drive. good for them, bad for us.
Not Impressed (Dmitri) @ Dec 18th 2005 9:41PM
Even if MS has some problems, it's no big deal. Atleast they do not have a track record like sony. PS / PS2 / PSP / PSX have all had problems. Especially the PS2 and the PSP. About 1/2 of the PS2s sold eventually broke down. PSP = Dead Pixels / Disconnected X button. Mmmm.
xbox360-forums.com @ Dec 18th 2005 9:41PM
I hope Microsoft doesn't screw over the loyal customers who buy the console at launch. I'm not fond of the sound of waiting 6 months for the killer titles. I wonder if Microsoft would have been better off releasing the titles prior to the PS3 launch, and given it some coverage? By the looks of things, it could be launched unnoticed.
http://www.xbox360-forums.com
Scott @ Dec 18th 2005 9:41PM
#10 - Cost is not the only factor. HD-DVD and Blu-Ray are still dueling it out on who will be the standard for the next generation of optical drives.
The reason Sony is putting a Blu-Ray drive into the PS3 is because Sony has been on of the Blu-Ray backers from the start. They are hoping that by putting a Blu-Ray drive in the PS3 that it will force Blu-Ray into becoming the standard instead of the next BetaMax.
The.Deceitful @ Dec 18th 2005 9:41PM
i think that ms will switch to hd-dvd by launch. they have already been in "talks and developmets" of hd-dvd drives with other companies but have not commited yet as they are being pushed by these outside companies. as stated by a previous post, "it would be undesirable and unfavorable to switch to a different disc format in the mid-term of 1st quarter launch. it would put developers and publishers in a dead lock and there-in limiting the first launch games playability, as well as first version x360's disc drive capabilities. it would not be feesible to force gamers to buy a new unit just to take advantage of later tecnology advancements for next-gen game releases."
360 @ Dec 18th 2005 9:41PM
if m$ is planning to sell the first wave of 360s without hd-dvd then they should sell it at a price like $249 at launch. and once they come out with hd-dvd 360s then they should boost the price up to $299.