EA to Investors: "It'll be ready when it's ready."
by Vladimir Cole 
{ Jul 27th 2005 at 7:30AM }
Warren Jenson, Electronic Arts Inc.'s CFO, had some explaining to do on yesterday evening
when Electronic Arts released its earnings for the quarter ended June 30, 2005. The company posted losses of $58
million in the quarter, but what appears to have disappointed EA's investors is the lowered earnings outlook for the
remainder of the year.
These lowered earnings expectations are due in part to a lack of major hits and in part to the company's decision to delay their game based on "The Godfather" movie. Jensen explained that the delay of the Godfather game wasn't strictly necessary, but that it was the right thing to do for gamers. He told the Wall Street Journal:
"It boiled down to two choices — ship a product we didn't think would be quite ready and make our full-year guidance or, two, invest in a product and invest for the long term. Our choice was to invest in the franchise."
Reader Comments (Page 1 of 1)
shindakun @ Dec 18th 2005 9:06PM
the hype machine is in full effect though - you can see a teaser trailer for the game on the big screen (in most theaters) before 'the devils rejects'.
fildo @ Dec 18th 2005 9:06PM
bahahha ea delaying a game "for the gamers?" whatever.
Jake @ Dec 18th 2005 9:06PM
and before wedding crashers.