Microsoft is in the midst of constructing a $400,000+
building in Tokyo for its upcoming next-generation hardware. It's currently draped in a huge sheet emblazoned with
the circular Xbox 360 logo on the front and side. If you recall, there were similar rumors swirling about
a Times Square location being considered for New
York, but you can't get any more blatant (or secretive, by hiding what's inside) than a giant logo for your
console covering a 3-story office space in Japan.
Many questions remain, however: Will the fashionistas of Harajuku create custom content for the Western invaders? Can
an architect possibly design a more boxy-looking retail outlet (maybe for the cable modem-ish Revolution)? Has
Microsoft painted itself a target for litigation by a major American retail
chain? Will all onlookers begin to feel very, very drowsy? Stay tuned for this and more on the 360 videogame
network! (Oh, and if you couldn't tell, I was being facetious with the questions.)
Engadget
TUAW