Microsoft intends to launch an 18-month campaign to convince consumers that Windows is a gaming
platform that can hold its own against the PlayStation 3 and Xbox 360.
"The Windows business is down 10 per cent year-on-year and we've lost shelves of space. We're killing off that community without the retail support," said Microsoft product manager Kelly Stanmore, according to website MCV UK.
Will Microsoft succeed in reinvigorating PC gaming, even as gamers worldwide are absorbed in the launch of next-generation console systems from Nintendo, Microsoft and Sony? Game retailing is a zero-sum game. That shelf space will have to be won back from somewhere.
[Via Xbox Scene]
