Sigmund Freud once wrote, "I have yet not been able to answer … the great question that has
never been answered: What does a woman want?"
We're no closer to answering the unanswerable today than we were when the question was first posed thousands of years ago. That's a problem for the games industry, because the teams creating today's video games are largely comprised of men.
In an article that picks up and runs with the meme that Iwata's TGS 2005 keynote speech popularized, Newsweek's latest issue suggests that the software entertainment industry is going to have to stop "systematically freezing out half the potential market" if game developers and publishers hope to stay solvent in the next-generation console war that's now afoot.
[Via Killer Betties]
