Analyst report hints at Xbox 360 shortages
by Vladimir Cole 
{ Oct 5th 2005 at 5:33PM }
In a September 15th research report published by Deutsche Bank Group, Takashi Oya and Kazu
Ejiri suggest that Microsoft's decision to offer just one Xbox 360 SKU in Japan may be a result of lower-than-expected
production output of Xbox 360 units.
They write, "We believe Microsoft wants to offer the scaled-down version but may be looking to control sales because of the possibility of not being able to meet initial demand." They go on to note that they believe that Microsoft will eventually sell the scaled-down Xbox 360 package without the hard drive and extra accessories once the company is able to rustle up enough of the consoles.
This may also explain why Japanese consumers are getting the full-blown Xbox 360 package for about $50 less than US consumers are paying for the same bundle. Since Microsoft isn't offering the scaled-down package in Japan, they had to give up some ground on price to hit their sales projections.
Reader Comments (Page 1 of 1)
kaius @ Dec 18th 2005 9:07PM
shortage? quick! pre-order now! ;)
asanchezm @ Dec 18th 2005 9:07PM
That is what was expected with dealing with IBM for the chips.
OTAM @ Dec 18th 2005 9:07PM
More crap if you ask me.
I mean,i'm all go for the 360 but who actually thinks that there is going to be a shortage on them? There's a SOLD OUT logo on every place selling a 360 and then 2 days later they are taking preorders again.
Sure the console will be hard to find this holdiay because of the demand on it,it's like that with every console,but they need to stop making out the 360 like it's oil.
Jack Thompson! @ Dec 18th 2005 9:07PM
360 is the Sh t
ps3 will be the Sh t too
i plan on buying both because i'm rich.
MILES! @ Dec 18th 2005 9:07PM
Im on the First Shipment :D
There seems to be a pretty high demend for the things.. they have stoped taking pre-orders in tones of shops that I have been in.
OTAM @ Dec 18th 2005 9:07PM
Yeah Miles,i'm on first shipment too.
I want to go pick mine up on Black Friday so I can walk out holding a 360 while all the goons and soccer moms run around trying to get their kid one,because you know there's gonna be.
Maxx @ Dec 18th 2005 9:07PM
I am going to walk into Fry's or Wal*Mart and pick one up off the shelf and laugh at all your hosers standing in line arguing with a stupid bubble gum chewing idiot about where your 360 is. LOL
MILES! @ Dec 18th 2005 9:07PM
Lol, Maxx.
Thats the Attitude I had when I picked up my Playstation all those Years ago... Strangely enough I did get one :S, But I knew a guy that worked there so he knocked a name off the Pre-order list.
Well anyway.. You May not be as lucky as I was.
wizard @ Dec 18th 2005 9:07PM
As long as I get mine, all's good.
Dralt @ Dec 18th 2005 9:07PM
I love guinea pigs...work hard on reporting all those launch bugs people, so that I can buy a debugged one later this year...
Kuyu @ Dec 18th 2005 9:07PM
Xbox 360 is going to be frickin' awesome. It will be the must have item this christmas.
PS3 is going to be awesome too. I just hope Sony doesn't launch in Japan 8 months in advance of the US and Europe (which is a crock of shit). That's 8 months that I'll be buying 360 games instead.
If M$ is smart, they'll have 5-10 AAA titles slated for the month and a half preceding PS3.
Figure on Gears of War, Huxley, Forza 360, Jade Empire II, Splinter Cell 360, Ninja Gaiden, KOTOR III, Soulcaliber III, Crimson Skies 360, and Mercenaries 2 all to ship near the PS3's launch. Plus a bunch of new titles.
jc @ Dec 18th 2005 9:07PM
Dralt, tell me how that one works and I will pick one up after the following price drop.
Dralt @ Dec 18th 2005 9:07PM
jc,
I'll tell you. I wish I had your patience. Those things are not worth what they cost.
bison 0202 kree @ Dec 18th 2005 9:07PM
XBOX 360 will be next to impossible to find anytime before Christmas without a pre-order. I preordered mine the first day that GameStop allowed preorders, so I'm on first shipment as well. I'm getting a 30" HDTV just for the purpose of playing 360 on it. Good luck to all of those who didn't preorder. It isn't going to be easy at this point.
JDub @ Dec 18th 2005 9:07PM
there not. They are worth more. They make the money back on game licensing, not from the console itself. It's not like the ipod, the components in the 360 (some) are exclusive components. Anyway if you are lucky enough to be in New York like me, then you don't fall for the reserve scheme. i got my first psp (import) february 14, (valentine day gift), my second on the launch day, without reserving.
JDub @ Dec 18th 2005 9:07PM
This is how the scheme works. They start reservations before they get a price. All the while knowing they are going to bundle it. now come November 1 the games will ship and I will start purchasing them. Like I did for the psp. By the 22nd anybody with a 3 game or more bundle is going to go home a game or 2 short. With a promise of one when they restock. What about the young kids who are selling they're reservations because they are priced to high and they had no idea when they reserved it was going to be $800. Or how about the fact that gamestop now owns ebgames and they are the only ones bundling. I will go to Target, Bestbuy, Circuit City, FYE, Walmart or Radioshack (yes they will have 360s as well). So just like I was in front on the sony store the night of the release playing my psp. I will be taking off the 22nd and arriving to one of those stores at 6am and I'll be good to go. While ebgames and gamestop slowly goes out of business