One of the greatest puzzlers in gaming today isn't Lumines, but the fact that our former
imperialist cousins across the pond have to pay obscene prices for the games that they play. In the rant we've linked
below, blogger Knyght notes that a game that costs $29.99 in the US just so happens to cost £29.99 in the UK. At an
exchange rate of 1 US dollar to 0.57 British pounds, that ain't exactly fair, is it?
Writes Knyght: "This has been the norm in the UK for a long time. Consoles, PC, handhelds, it doesn't matter. We pay more for games."
Well, it's actually sort of fair. All businesses know to price their wares at a rate that will maximize profits. If they drop price, they may spur more sales, but they'll also eat into profit margins. If they raise prices too high, nobody will bite and they'll never recoup their marketing and distribution costs. What makes those prices tenable is the fact that consumers support them through purchasing behavior. That's not the sort of reasoned answer you were looking for, though, so we'll cut this short and direct you to the rant.
