Microsoft appears to have tweaked their Xbox 360 launch strategy and are now targeting the
women who live with the men who game.
Though the New York Times appears to have missed this subtlety, Microsoft sounds like they're quoting notes cribbed from Nintendo's playbook when they include the following copy in an Xbox 360 brochure: "Here are some things you might want to tell your wife this thing does."
None of us can deny that Nintendo President Satoru Iwata delivered a killer keynote at the Tokyo Game Show last month. He made a strong case for creating products that draw people outside the hardcore demographic into gaming, but will Microsoft be able to execute on the same strategy with a launch lineup that largely caters to the hardcore gamer?
