Sony Pictures Digital has partnered with Kayak Interactive to start churning out mobile games based on movie
releases. First up: The Da Vinci Code?
Okay, so the formula for the movie is there: Beautiful Mind team (Ron Howard, Brian Grazer & Akiva
Goldsman) + Tom Hanks = blockbuster drama. But a game? This folks, is the strength of the mobile gaming industry. The
platform takes advantage of its limitations to create simple-to-play titles for people (including "non-gaming" adults)
on the move, without a lot of time. With the proper marketing, The Da Vinci Code (the game) will be bought and
played by the millions.
