EA's casual gaming destination, Club Pogo, has registered its
millionth subscriber in its over two years of existence, and it has women to thank for 75% of the total, who
average 50 hours of playing per month and at least 3 recommendations to friends and family members to join.
The stereotype of women gamers being drawn to casual games isn't new, but seeing hard numbers for female users (whose
average age is 35) can be quite surprising if you're not visiting Yahoo Games or a similar free site on a regular
basis.
While not as quantitatively impressive as the subscriber tallies for
World of Warcraft or
Xbox
Live, the figures still speak to the ability of casual games to bring in greater numbers of older women gamers than
men.
Engadget
TUAW