Activision and comic book media powerhouse Marvel Entertainment have extended their licensing agreement from 2009 to 2017. The agreement is reported to be worth $50 million in licensing revenue and mentions "exclusive worldwide publishing rights" to Marvel properties.
There must be some fine print included that specifies only Spider-Man and X-Men-related franchises (which Activision has been distributing since the days of the PS1) because other recent Marvel titles have been published by the likes of EA (Rise of the Imperfects), THQ (Punisher), and Vivendi Universal (Hulk). This should suit Activision just fine considering the X-Men Legends and Spider-Man movie franchises have been the most successful Marvel games to date.
