MTV and its family of networks (MTV2, mtvU, MTV.COM, etc.) will
launch "an Unprecedented Multiplatform Assault of Video Game Related Programming" the week of Nov. 20. You are
wondering, "Joystiq, what exactly will this 'assault' be comprised of?" Great, glad you asked. Included in
this "assault" is:
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"TRL kicks off "GameØRZ Week" by teaming up with Microsoft for the launch of the XBOX 360."
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"MTV Overdrive, the new broadband video channel from MTV.com will be… providing live coverage of the CPL World Tour semi-finals."
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"True life: I'm a Professional Gamer features three young professional gamers who are challenging themselves and their teams to play and win major pro tournaments."
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"'This Sims Life' is an investigation into the real stories of people who live part of their lives in this world and part in another world… called the Sims."
I'm not exactly sure how to pronounce it (g4M0rZ?), but I do know to be skeptical. MTV and its ilk has never been able to address gamers, instead choosing to deliver a vapid, pointless excercise in "coolness" as defined by some marketing android. Remember how disappointed we were with the 360 debut?
If you're interested in lots of advertising coverage of new games feel free to check it out but don't say we
didn't warn you!
