Update 38 will see the arrival of a massive in-game ad campaign
into the Matrix Online universe. Mega City billboards will now sport real world advertisements that will
change over time. But don't panic, player-favorite (non-real world) ads like those for Slumberil and the Sentinel will
remain in the game. In addition, the ad campaign will open the doors for the possibility of player advertising in Mega
City. Sony is toying will the idea of running contests in order to select player-generated ads. How about one for the
Blue Pill: "Ignorance is bliss"
[Thanks, Nushio & JamesO]
