After sitting through many painful moments in our quest to bring you the scoop on Xbox Live's game trailers we realized, "These people think we're rubes!" Suffering through attrocious dialogue, hackneyed tag lines ("This time it's personal": PDZ), and clichéd premises ("The only way to defeat them, is to become one of them": Quake 4) is bad enough in summer blockbusters, so why do games have to emulate them?
As broadband penetrates more households, game trailers will play an increasingly important role in the marketing of games. Although demos seem like the obvious choice for marketing a new game to a new audience, trailers are simply easier. Then let's leave the tired forms of movie trailers behind and instead demand trailers that emphasis gameplay and immersion. You know, the things that make them games.
