The Seattle Times (not far from Redmond) has an excellent article about Nintendo's newly launched wi-fi
service along with a competitive analysis against Sony and Microsoft. Nintendo apparently has been planning online play
for several years but simply missed the boat with the GameCube.
Much like the iPod and Southwest Airlines have revolutionized their respective industries, Nintendo is striving for
the same in the video game market. The idea is to create breakout games and technologies that will appeal to new
customers and eventually change demand.
From increased competition by Sony and Microsoft, the big N "is looking to its Wi-Fi service as another turning
point." How are they doing so far?
Nintendo makes its Wi-Fi move
41
