Steven Mallas from Motley Fool gives his opinion on how the Revolution should be
marketed if Nintendo wishes to revolutionize the gaming industry. From the article: "At this point, I don't think the
key to success lies in the Revolution specs or its snazzy controller… Nintendo needs to convince young, jaded
hardcore gamers that its generally sunnier, cartoonier games can be just as cool as the criminal hijinks of Grand Theft
Auto."
Easier said than done. So how should Nintendo best market the Revolution? Here's some potential ideas:
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Market unique gameplay via the controller
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Promote the mass back-catalog of downloadable games
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Launch an MTV media blitz a la Xbox 360
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Capitalize on the Wi-Fi connection
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Others…
Pretend you're Iwata's CMO: What would you do?
[via Infendo]
