Sega targets substance abuse with latest marketing tactic

4 Comments by James Ransom-Wiley Dec 6th 2005 1:30PM
Filed under: Culture, Action, Adventure

Sega has unleashed a series of shot glasses, lighters, and silver briefcases designed for liquor storage all branded with Ryu Ga Gotoku game logos. Ryu Ga Gotoku, Sega's mature action/adventure title, is nearing its Japanese launch (already available in Hong Kong), and to help spread awareness—aside from the aforementioned paraphernalia—Sega has installed game demos at various Ray bars, a popular franchise in Japan. Don't expect these particular marketing gimmicks to fly elsewhere.

[Thanks, Timmeh]

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(Page 1) Reader Comments

Jack Daniels: Dec 18th 2005; 10:01PM

I'm not sure is "substance abuse" would be the right wording or phrase for this type of marketing.

If I have a shot of tequila from a Sonic shot glass I'm an abuser?

Oshi: Dec 18th 2005; 10:01PM

I wonder if Ryu Ga Gotoku will hit the U.S. I read on 1up that Takashi Miike was going to be make 2 short films about this game. I'd love to get my hands on an English version, but I'll probably hunt down and import.

( http://www.1up.com/do/newsStory?cId=3146032 )

Silent K: Dec 18th 2005; 10:01PM

The Nintendo World Store in NYC also sells Nintendo shot glasses.

Jim Bean: Dec 18th 2005; 10:01PM

#1 Ditto Jack. Making it sound like illegal drugs or solvents, sheesh.

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