MTV Films has just acquired the rights to make a movie based on Atari's
upcoming, and already
controversial, game Marc Ecko's Getting Up:
Contents Under Pressure. We won't get into the reasons why fashion designer Marc Ecko has a videogame with his
name on it in the first place, why anyone would make a movie based on a game that hasn't even come out yet, and why
anyone would want to see said movie. Branding has become such a singular and overwhelming force in videogames and
movies that it alone can get both made (even though some
don't make any money). Expect plenty of finger pointing
and scapegoating once this movie comes out. Expect people to say the game's (potentially) piss-poor story is
responsible for the movie's equivalent lack of narrative. But we'll know better.
[Via Gamecloud]
