released yesterday from news source Bloomberg reported that Sony is currently chatting Samsung up about increasing their
purchase of flash chips from the Korean company. The deal, which appears to be even bigger than the one Apple Computer
struck with Samsung recently, could account for one-fifth of Samsung's NAND chip production, an arrangement that could
potentially mean around $1.8 billion for Samsung's coffers. While Sony reports that the chips are for a new line of 8
GB MP3 players, the news suggests that Sony may be considering dropping the price on PSPs to meet their goals
of doubling sales in 2006.
The bulk purchase of the chips makes them cheaper individually, which means that the Big S may be able to shave off a
few dollars per unit sold. Nothing's certain yet, but seeing as the main complaint everyone has about the PSP is its
price, it seems likely that Sony will be able to push more of the consoles into gamer's hands at a cheaper, more
competitive price point.
[via Punch Jump
[UPDATE:] Read up on Engadget's take
on the news.