Despite the fact that publishers and developers believe it
is hurting their ability to deliver quality games, the sale of used video games has become an enormous market. Retailers
have taken advantage of the urge to save a couple bucks by following a simple business model: buy low, sell high.
Gamers have been bled dry by retailers who will often offer less than half the cost of a brand new, AAA title only to
turn around and sell just below retail. If only gamers could buy and sell directly to other gamers, the Internet would
be an ideal platform for such a venture.iTradeVideoGames.com promises to "alleviates this issue by allowing you to trade your game for true market value." You can sell games for their current market value, acruing iBucks which you can in turn apply towards other games on the site. iTradeVideoGames takes a broker's fee (which they have dubbed an iTrade) of $1 for each item purchased. There is no fee for selling an item. With what appears to be a pretty substantial collection already, this site may help gamers avoid being taken advantage of by retailers; unfortunately, the industry still won't like it.
