Disaffected, a free downloadable
game created by a Georgia Tech assistant professor, is an anti-Kinko's game that allows players to fill the shoes
of virtual Kinko's employees. Where advergaming is
funded by companies who pay to have their products featured in a game, Disaffected intends to criticize Kinko's commercial service free of charge. From the article:
"What Bogost hopes to inspire now is a subcategory that he calls 'anti-advergaming.' Such games, like 'Disaffected!' would stand apart from the many Internet pop-up... Web site... [and
video] games that are actually designed to sell everything from airline tickets and iPods to movies and beer."Anti-advergamer's, rejoice! You now have a consumer tool to combat in-game ads.
