Microsoft and 4Kids Entertainment Inc. have formed an alliance in which 4Kids will act as the licensing agent for
a forthcoming entertainment property geared towards children. 4Kids is behind the success of franchises like Teenage
Mutant Ninja Turtles, Pokemon, and Yu-Gi-Oh!, and as such, is the perfect choice to
There's no doubt that Microsoft intends to explore the interactive methods of pushing this entertainment property, which suggests that the Xbox 360 and the Xbox Live service could be used to introduce episodic game/video/music content to consumption-crazed children. Sorry parents, all you have to look forward to is paying off the monthly microtransaction fees.
