1UP study reveals gamers' buying intent

by Christopher Grant { Jan 19th 2006 at 7:00PM }

1UP has released the results of their 2006 user study, which aim to reveal "the gaming community's media usage, its gaming habits, attitudes towards hardware ownership, and next-generation console purchase intent." Some of the more interesting findings include:

77% plan to purchase a new game system in the next year
45% say they are likely to buy a portable or handheld system
17% of 1UP.com users had already bought Microsoft's next-generation Xbox 360 gaming console, and among users who say they're likely to purchase a system in the next year, 59% of them plan to purchase the Xbox 360
73% plan to purchase a Sony PlayStation 3.
Half of gamers on 1UP.com also say they will purchase a Nintendo Revolution.

There are some additional numbers on the PSP's multimedia features, mobile gaming, and more. At 10 million monthly visitors, the 1UP community represents a very large group of hardcore gamers. This study reveals that over 62% of those users have either already purchased or plan on purchasing an Xbox 360 within the next year. While it is lower than the PlayStation 3's 73%, it is a significant increase from the current generation's percentages.

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Reader Comments (Page 1 of 1)

cyberfelon @ Jan 19th 2006 7:07PM

Most of 1UP wants a PS3 and half of them want a Revolution. Compare that with the Joystiq poll about system purchases and you can see why this community is better. If the PS3 excites you more than the Revolution (considering the information we currently have on each) then you aren't a hardcore gamer, you're just a marketing victim.

And before anyone says it, this isn't even a matter of being a Nintendo fanboy or not, anymore.

AJ @ Jan 19th 2006 7:10PM

That is 5 million gamers that want a Revolution, I don't go on that site, this is good news for all video games.

funkyflea @ Jan 19th 2006 7:12PM

Agreed @ #1.

Snake2k9 @ Jan 19th 2006 7:19PM

Tecmo Says "No Plans" for PS3 Dead or Alive http://gamepro.com/

(laughsTecmo Says "No Plans" for PS3 Dead or Alive http://gamepro.com/

(laughs)

Xenozx - Jeremy @ Jan 19th 2006 7:27PM

SO 17 % already owned a 360 and 59% plan to buy it.

so 59+17=76

so 76% of them own, or will be buying a 360

vs 73% who own or will buy a PS3..

Looks like the xbox has the upper hand.

Stukodokka @ Jan 19th 2006 7:30PM

"This study reveals that over 62% of those users have either already purchased or plan on purchasing an Xbox 360 within the next year."

Wait, you said 17% of their readers had already purchased a 360, and 59% plan on buying one in the next year.

How does 17%+59%=62%?

Sanchinos @ Jan 19th 2006 7:31PM

Huh?

17% have already bought a 360 and amongst the 77% that plan on buying a new console, 59% plan on buying the 360?

...so that's 17% + (.59*77) = 63%

And 73% of those who plan on buying want a PS3?

...so that's .73*77 = 56%

So it would appear that the 360 has a HIGHER percentage, not lower...

But this isn't the way the article was written, now is it?

~~~
* Before the 2005 holidays, 17% of 1UP.com users had already bought Microsoft's next-generation Xbox 360 gaming console, and among users who say they're likely to purchase a system in the next year, 59% of them plan to purchase the Xbox 360.
* But Sony still dominates gamers' purchase intentions: 73% plan to purchase a Sony PlayStation 3.
~~~

Notice how they put a timeframe on the potential 360 owners but not on the PS3 owners? So is this not a little bit bias?

People who plan on buying a 360 are only counted if they are buying it WITHIN the next year, but those who plan on buying a PS3 are counted REGARDLESS of WHEN they plan on buying it? (Could be 5 or 6 years from now?!)

Or are they trying to say that 77% of the total plan on buying a new system this year, 73% of the total plan on buying a PS3 and 63% of the total plan on buying (or already have bought) a 360??? ...also meaning that a huge percentage plan on buying both?

Would the number of people who plan on buying a 360 have been higher if the stipulation that it had the be "within the next year" wasn't included?

Who knows.

This is why polls are BS. Only real statistics will reveal the truth.

Watership @ Jan 19th 2006 7:33PM

I've had this opinion for awhile, and I'll stress it's just an opinion and not based on any hard facts, just a general sense of 1up.com for the past 6 months. Here it is :).

Their fan base is not really big on microsoft. Just take a look at the size of the Sony forum compared to the others. The staff is a little more balanced, but There are frequent stories taking pot shots at the executive staff, the hardware, the games.

All that said, I think they like the 360 more than they thought they would. 'Specially Che. :)