Say goodbye to booth babes; this
year's E3 is putting restrictions in place to clean up the show floor a little. The exhibitor's handbook apparently
includes the following rule:Material, including live models, conduct that is sexually explicit and/or
sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on
the Show floor, all common areas, and at any access points to the Show. ESA, in its sole discretion, will
determine whether material is acceptable.
This is an interesting, and worrying, development;
as Brenda Brathwaite points out, the censorship means that showing adult games or games with partial nudity won't be
allowed. Will The Sims 2
be turned away because of the shower scenes? Will World of Warcraft
denied access because you can dance in your undies?
It's unlikely, but it looks like a line will have to be
drawn somewhere. Also, while we applaud the removal of scantily-clad models from the show floor, we wonder which other
techniques companies will stoop to to grab the attention of passers-by. Last year's Anti Booth Babes attracted a lot of
publicity, but exhibitors will have to find new tricks this year.