Back in early January, an artist
working for Sony, wrote what he intended to be an innocuous little opinion piece,
"reviewing" the PS3 and declaring, "I started [off] VERY excited about the PS3. I was very confident
that it was going to just destroy the XBOX 360 just on the name SONY alone. The more time that goes by the more I am
becoming doubtful. Everything I’ve developed or seen developed has yet to be 'next gen.'"PlayStation 3 Week has followed up on Josh's story with a fascinating interview about the repurcussions of speaking your mind when huge companies are battling for the mindshare of gamers. Robinson says, "Did I knowingly break NDA? I absolutely did not. I would never do that and I would never want to hurt Sony Online. Did I dance in the grey area by even opening my mouth? Yes I did and I was fired for it. So I guess the new rule for me is, don’t ever say anything at all about anything. Ever...ever."
Don't worry about Josh though. He says he has a book deal in the can, with several job offers, all promotions from his position at Sony, to consider. I hear that Microsoft is a nice place to work...
[Thanks, Rob]












(Page 1) Reader Comments
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Too bad the happy copper top who played his dad's 360 before it was ripe in front of a game forum didn't get a book deal.
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Yea, in this case it does.
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Anyway, I think the guy should have got canned. Regardless of his intentions, he should have the intelligence to know that you don't do that to the company you work for, especially if you have a good relationship with them. I mean, if I broke my company's NDA or even sort of kind of said something bad about it, I would openly expect to be fired.
And, I bet that guy did.
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On some big city (but still local) network, a news team was doing a story on the car dealerships around the city. One guy they interviewed had worked at this one spot for about a year, has a wife, two kids, and said _on the air_ that he wouldn't sell a car that he would trust his family's lives in.
When asked if the dealership had any such cars (that he wouldn't trust), he thought for just a second and said, "Yes, there are a couple". When the company brass caught wind of this, they fired him on the spot. And !!! lo and behold !!! he got _several_ job offers at competing car dealerships immediately.
Knowing how the automobile industry likes to hype its products, I thought the story was strikingly similar. It's a relatively new business practice (and not yet widely accepted, unfortunately) to actually want employees to be _honest_ about the products they deliver, and not just ventriloquists' puppets.
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Guys, take a hint: it gets boring after several years, and subjectively blinded fanboys play straight into the marketing strategies of companies like SONY and Microsoft.
Live a little!! Yeeesh!
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unless, of course, you're not allowed to disclose the secret that the ps3 is a hunk of shit. yeah -- that's not likely it.
and, for all of the 'communists' posting, it'd kinda be like me being an american yet being able to openly claim that i think president bush's iq is smaller than my shoe size. it has nothing to do with 'ethics.' welcome to a market economy -- the best product wins.
sony should be more concerned with addressing obvious issues instead of making an example out of josh. sony should be spending more energy making their product better. sony should be putting out more information so we don't have to hang on every word of anyone who even whispers 'ps3.'
they're acting just like the riaa. kill the messenger rather than change your business. in my opinion, they just look like bigger jackasses now than they ever did.
wait a minute.... isn't sony music represented by the riaa? hmmmm.
m3mnoch.
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If roles were reversed, Sony fanboys would be riding this guys dick saying "It takes balls to cross MS" and "Thank God this guy is letting the world know how shitty 360 is", ect.
I'm not saying this guy is an American hero or anything like that, but stop treating the guy like he just took a shit on your foot. He expressed his honest opinion about the hardware.
The funny thing about NDAs is everyone wants them broken when it means more news sooner about shit they want to hear about, but when someone breaks one by talking about something they don't want to hear, all of a sudden everyone is a corporate slut screaming "What about the NDA?!"
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IDIOT!
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Hah beautiful words there...
I think if this guy was going to open his mouth he should have at least used an alias or something... Though this pretty much tells us that he was a real worker for Sony.
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Never suggest or imply that you are speaking on behalf of the Company when presenting
personal views in community, professional and cultural activities.
CONDUCT OFF-THE-JOB
*company name*'s respect for employee privacy generally precludes any concern relative
to personal conduct off-the-job, unless such conduct impairs work performance or affects
the reputation or legitimate business interest of *company name*. An example of this
concern is off-the-job harassment that interferes with working relationships or creates
legal risks for the Company.
INSIDER INFORMATION
Many employees have access to proprietary or other non-public information in the course
of their daily activities that, if disclosed, could affect the market value of our Company’s
securities or that of our parent companies’ or of other companies' securities.
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what he said would be like an engineer working on a stealth fighter mentioning to someone in the media that what they're working on is not completely stealth and that there's a way to detect it... which is obvious... just like it's obvious the PS3 is just like the 360, the sum of its components.
it is up to developers, much like himself, to make the magic of "next gen" happen, and if he was surrounded by people without vision then he should have went somewhere else, like with David Jaffe's team or something. If this guy was dumb enough to do what he did then I can't see how his work ethic would be any better.
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That doesn't mean you have to put up with BS, or lie for them. If you can't agree with them, then just leave. But as long as you keep taking their money you support them.
People complain about POS games and unimaginative game plots. This is how it happens. Workers who think their only job is to push a few bits around for a few hours, and then to go home and mouth off about the company. Well, that worker is part of the potential solution. And if they don't fit in they owe it to themselves (and the company) to go find a better job.
People can sneer and say this is selling out, but I don't believe it is. Let's say you have a friend that has a few faults. Do you go around complaining to everyone about all of his problems? Does it make you dishonest if you keep your lip buttoned instead of picking at all of your friends faults?
You should show the same loyalty for your company, up to the time that you are ready to quit the company and head for greener pastures. THEN, you worry about the NDA, and if it's not an issue fell free to gossip all you want.
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what he said would be like an engineer working on a stealth fighter mentioning to someone in the media that what they're working on is not completely stealth and that there's a way to detect it... which is obvious... just like it's obvious the PS3 is just like the 360, the sum of its components.
it is up to developers, much like himself, to make the magic of "next gen" happen, and if he was surrounded by people without vision then he should have went somewhere else, like with David Jaffe's team or something. If this guy was dumb enough to do what he did then I can't see how his work ethic would be any better.
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#8: You should always get insurance for anything you ship that is worth over $100 (up to that amount, UPS covers it) that you plan to get back. As far as the 360 problems, that sounds like a bad luck streak from hell. I hope it somehow works out for you.
I was never concerned for Josh. It is fairly obvious from his website that he could easily get another job. Education and/or Experience sells you in the job market. Getting away from Sony is more likely to be a postive thing for his career, especially if he's offered better positions elsewhere. So badmouthing his mistake is rather pointless...he's benefitting from the ordeal.
Sounds like he won't be crying because he won't get a discount on a PS3...if he even wants one. If Sony was smart, they would have addressed his concerns and had him retract his statement. Now it just appears as what he said will be accurate for the final hardware, though that may not be the case.
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#29 I disagree. Just because people need and want a job doesn't mean they need to drink the fucking kool-aid. This whole shit about carrying your corporate identity into your personal life or having your job impose on your personal life is bullshit. When I work for you, my time is yours to use as you see fit during the hours of the day your paying me. Any time after that is mine to do with and if I don't want to act like a fucking zealot, I don't have to.
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I guess the end of this is: "Corporations, do not ignore, belittle or chastize your talents' opinions. They are the key to improving your products marketability."
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"Workers who think their only job is to push a few bits around for a few hours"
that sounds like apathy to me. apathetic people don't go home and mouth off against the company.
"People complain about POS games and unimaginative game plots. This is how it happens."
again, people who start sony user groups to build and share knowledge don't really contribute to that in my book.
you're contradicting yourself and mixing your metaphors there, son.
people are missing the bigger point. why the dissent in the first place?
http://m3mnoch.wordpress.com/2006/02/01/sony-meet-darwin-darwin-this-is-sony/
m3mnoch.
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between the 3 of us -- you, me and josh, who's read his nda? hmmm?
yep. him.
not you. so, you'll excuse me if i take his word over yours that he didn't break his nda. his and the dozens of sony employees whom i'm sure read the post in the month before it became 'famous.'
no. he wasn't fired because of an nda indiscretion. that's just a convenient excuse for sony to close their ears and maintain their insular environment.
m3mnoch.
p.s. wow. look at that. i didn't even flame him. whew. i must be getting old....
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tho. i'm not really sure i follow how pushing 'negative news' about the company constitutes an sec violation. absolutely if he were talking it up. insider information driving the stock price higher and all.
m3mnoch.
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and m3mnoch getover your SONY conspiracy theories, jees,
you do sound old.
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Sony's game has ALWAYS been 90% mental propaganda. They have mastered the art of throwing over-hyped red meat to their Fanbase. This guy is a shock to there system.
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Sony could break this guy. They could completely destroy his life - end of story. He is being respectful of Sony because if he admits any ill-intent - then he is completely and totally screwed. I think Sony is being rather kind to him. Were I him - I would have expected much worse.
And as a hiring manager - I wouldn't touch anyone with a record of breaking NDAs. He has proven himself dishonest and unable to follow a very simple legal agreement.
Also.
Does anyone know what time his original post was? Was it during work hours?
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Sony will divert attention away from it and release another cutscene in another few days and lead people to believe its actual gameplay footage. EGM will do a 5 page cover story on it even though its a year or two away and life will be back to normal.
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What he did do though was honorable it was some real stand up stuff to look at the product, and then look at your pay check and say "TO HELL With this, I am working on crap." Sony had a right to fire him, they are in a market place in America where image is everything. Only thing good about this is atleast those brass ones he calls balls got him a better job.
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"if sony was developing cancer in a box I think people would want him to snitch."
Yes I can see the relation between a game console & a fatal disease.. By the way stupid, are you a smoker.... Comapnies like marlborough have been making "cancer in a box" for years, & warning people more recently... Dumbarses don't listen though....
just like you didn't by saying he called it a piece of crap, when all he said was none of the stuff he's worked on looks next gen....Sounds exactly the same as what people are saying about 360 games, now.
Take disgruntled employees complaints & comments with a grain of salt... as half the time they done something wrong, not the evil mega corporation of doom....
Quote from dave:
"Sony's game has ALWAYS been 90% mental propaganda. They have mastered the art of throwing over-hyped red meat to their Fanbase. This guy is a shock to there system."
How many times are jackasses gonna retread this ground. Yes there is alot of hype, bullshit & marketing ploys with any smart, dominant company (look waht happend to sega because they lacked money & marketing suave) but the fact is that sony may have underdelivered on their emotion & toy story graphics spiels.......but they did not dissapoint on the games front...... Gamecube certainly did & had but a handful of aaa titles to offer & xbox had 2.5% more power 18mths later & failed to use it or have any outstanding exclusive titles apart from halo, PGR & DOA....
Thats it on that, & the penis jockey deserved to get sacked...... All you fanboys would be going along with it if some nontendo or MS employee expressed a similar OPINION about your beloved console to be...
And I love how uneducated people like Zsavior who have probably not read the full story are now converting this guys words into him saying the product he's working on is crap......
What a crackhead.
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"Obviously the guy has no clue what "Code of Conduct" is for a company, regardless of any NDA's on an ongoing project. His opinion is irrelevant."
Obviously you believe this guy. So you will have to be believe the following as well:
the guy (called Josh Robinson):
"I had at least two Sony employees read the article before it was even posted. Even a producer at the company read it. We were all in agreement that I was not breaking NDA with what I was saying."
Also, if his so called opinion (not to be confused with freedom of speech®) is irrelevant - why does it affect NDA at all? Aren't they both irrelevant by logical means then? Get your facts straight eh? Oh wait, there are no facts!
Besides, there are developers who get paid to build up hype for a certain console. Why not do the opposite and tell the gaming community his version of the whole issue ?
Lies are lies, no matter if they are official propaganda, unofficial hype, paid or unpaid. Who lied here, anyway? I can't think of a marketing department who has literally spoken out more right-in-the-face-soap-bubble-lies than Sony's. At least not on such a large scale considering the size of their userbase.
It can all be summped up under the category "unfair business practices" inside a mainly trash-induced, juvenile and ever pubescent industry.
In case Sony is trying to build up bad reputation, they succeed like no other company.
Anyway, I desperately need to have a stimulating conversation with that "Emotion Engine" and play some over-the-top "Real-Time Toy Story Graphics".
Seeya's laters. ;)
What did I say? brainwash-incident?
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Hell lets give sony a free pass and never call them out on their bullshit and just be happy they were able to secure more and more excluive deals without better graphic or better on-line play, so Kizza doesnt think we are being biased. Cause if the twelve year olds think the next sony system will be able to time travel, who are we to tell them different.
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