Alternate reality gaming
; a niche pastime enjoyed by a
minority of gamers? A fiendishly difficult hobby reserved for the most cerebral and dedicated few among us? Not
necessarily, say these player numbers collated by Adrian Hon of Mind Candy.
Based on official numbers, the
volume of forum posting and the number of hits on Google, these figures are pretty impressive. Two of the better-known
ARGs -- The Beast
and I Love Bees
-- attracted upwards of two million players, according to their
One problem with these numbers is the exact definition of "player"--is it anyone who
visits a key website, or only someone following the thread of the story? The volume of buzz on forums and the Internet
shows that ARGs can definitely get popular, although the most successful games so far have been run in conjunction with
lavishly-funded advertising campaigns.