The NBA is calling their new promotion with Sony the "All-Star Weekend-to-go." What it means to you is easy access to 2006 NBA All-Star video highlights via your PSP, including clips from the NBA All-Star Game, the NBA All-Star Saturday Night event, the Rookie Challenge and a final highlight reel recapping all of the All-Star weekend events.
"The PSP system is the perfect medium for basketball fans to get their NBA action and view it anytime, anywhere, at their convenience," said Sharon Shapiro, senior director, promotions and sports product marketing, Sony Computer Entertainment America when describing the budding romance between the NBA and the Sony PSP. "The partnership with the NBA is yet another example of our continuous pledge to consumers to deliver viable and innovative new entertainment choices for the PSP system."
Hey Sharon, how about you also pledge some basketball video games to go along with those basketball videoclips?
