A "Nationwide Parental Alert" has
gone out regarding an online mini-game promoting the film Running Scared, set for release this Friday. The
advergame, which we reported a week and a half ago,
features a level where you must orally satisfy the main character's wife [update]. While nothing educational (it's
basically a rhythm game involving arrow keys--nothing that can actually be used outside the context of this game) or
explicitly graphic (the character models are pretty blocky, by today's standards), the implied actions are pretty racy
and definitely not suitable for children under the age of 17.The Parental Alert comes courtesy of Dr. David Walsh, president of the National Institute on Media and the Family, who wishes to "warn parents of graphic sexual content found in online in a new video game designed to promote" the upcoming film. Don't expect Hot Coffee all over again--after all, this advergame has no relation to the ESA, ESRB, or any other major game publisher (a fact acknolwedged by the NIMF, according the Game Politics report)--but if any mainstream outlet catches this story, don't be surprised to find some sensational, eye-catching headlines akin go "Online Video Game Exposes Young Kids to Sex."
[Thanks, Andy]
