Disturbing "disruptive" PS2 ad

I'd love to see adbusters make fun of playstatin ads :)

That is really weird if thats an actual ad.

On the other hand, if it were a poster or painting, I would hang that on my wall. Its a very neat image. Just weird as a PS2 ad.

Something about shirtless guy tells me an ac/dc powered ps2 is about to be announced.

What about the dog behind the couch to the left? Thats what put this really over the top.

Something about the dog in the background just makes it that much stranger.

Obviously inspired by the worst movie ever; Plughead Rewired: Circuitry Man 2.


Linkage -

http://movies2.nytimes.com/gst/movies/movie.html?v_id=134269

That ad scares me. It really freaks me out. I think I may have nightmares about it.

Strike 2 Sony!

In my first job I had to do a little ad design every so often. I really don't care for this type of ad because it shows lack of creativity. Simply come up with something, anything that will get peoples attention. Then make it weird enough to stick with a person for awhile. Then put whatever brand name on it. It's the same thing as putting a man in a monkey suit and having him hold a sign for a restaurant. The 2 have nothing in common, but as long as it gets a person thinking about the restaurant (and remembering that poor guy in the suit) then it's served it's purpose. You could have put almost any brand on that picture and it would work. It may seem like a good idea, but the association between the ad and the brand doesn't last very long. While a person may remember the picture for years, they forget what it was advertising because there is no connection between the two.

It's a neat picture, but a horrible PS2 ad.

Yeah, it's creepy.

But even more disturbing is that the male/female plugs are wrong.

Males are all *ahem* prongs, females are all *ahem* holes. Frankly, that level of accuracy would make it even creepier.

reminds me vaguely of Fuseli's "Nightmare"

http://www.artchive.com/artchive/f/fussli/fuseli_nightmare.jpg

Sense, you stole my comment.

Also, why is it that when I press the "Add your comments" button, the "You did it" image does pop up sometimes, but not others? And for some reason the email to activate my comment sometimes takes multiple days, other times, mere seconds.

This never used to happen before Joystiq remodeled.

It doesn't strike me as creepy so much as dumb. It makes no sense as there is no connection to the PS2.

"3. Something about shirtless guy tells me an ac/dc powered ps2 is about to be announced."

I know AC/DC had some powerful tunes, but isn't that a bit ridiculous?

I wish the guy who did this is sodomized in hell... .. .. . it's just that creepy...

now, if you'll excuse me, I have an inexplicable desire to really destroy my PS2 or anything related to it

That one's good and not too bad.
There were even more "disruptive" (is that the latest euphamism? Why can't these anal-retentive morons use the correct words?) ads from London. One in particular shows a husband walking in on his wife who's in bed with a sweaty & fleshy (complete with pubes) X, O, Square, & Triangle.

Gonzo, that sound positively creepy as hell; sick, twisted, disturbing and perhaps nauseating.


got a link?

I guess im the only one who thinks that cool as hell. I want a big ass version for my room.

Google image search will yeild more god damn odd, and if I might add rather good images.

http://www.epica-awards.org/assets/epica/2004/winners/print/images/14049a%20%20%20POTATOHEAD_PS_press.jpg

Pretty obvious isn't it...?

PS2 - InterFace...

Creepy? Very. Interesting? Yes. Relevant to item being marketed? uuhh, yea... All in all, this is a pretty cool add... Clearly it worked since we are all talking about it.

http://www.aef.com/exhibits/awards/clio_awards/2005/02

Here is the link for this ad, and the others in the campaign. Actually this campaign won awards all over the ad-world. It's called "disruptive" because its untraditional, and gets your attention. I'm not saying that its an amazing ad, but it did catch my attention. Its just creating a little more buzz about the brand, not trying to convince you to buy a playstation.

Yea CJ and I can't believe I was able to find it without paying for it:
http://wrongcrowd.com/article.php?story=20051114011608640
All those things and more eh?
Check out these other naughty ps2 ads.
Here's a great tvc to check out: http://www.visit4info.com/details.cfm?adid=18349
http://www.askmen.com/video/2005_sep/sep02_ps2_ad.html
Enjoy.

Now here's a much better link. You can actually zoom in on this version without it getting completely blocky.
http://www.pdnonline.com/pdn/newswire/article_display.jsp?vnu_content_id=1000935955

I'm not saying that I don't like it or that it's not a cool picture, but that it's not creative as an ad. You could put the brand name of almost any electrical appliance, power company, extension cord maker, match-making service, etc. in the corner and it works the same. I just don't think it's creative to make a picture that makes people go "woah, that's freaky" and then slap a brand name on it. To me a good ad should work with the brand it's made for or at least contain elements of the brand. Even the one with the husband coming home is able to do this where this one doesn't.

Anybody notice the '2' in the ad is not in the correct font?

@mrk

Actually It's the exact same font. Trust me, an agency isn't putting an ad out with the logo in the wrong font. On an account that large, you don't make mistakes like that.

So, I hear Sisqo's working on the music for the TV version of the ad.

I think he's calling it the Prong Song:

"Let me see that prong!
That Prong PR-Prong Prong PRONG."

Anyone notice the dog over to the left that wants in on the action?

A picture of dogs playing poker would have been just as effective. - Not playing video games... dogs playing poker.

also - The ads feature people who aren't going to be using the products. We all know that video gaming is way more emo than straight punk. Put some horn-rimmed glasses on those two. Put the dude in a really tight sweater and throw a messenger bag and tons of pins on him. Replace the third guy with a webcam and the dog with a Chinchilla.

Ok, So Sony Is About Disruptive Ads, While Nintendo Is About Disruptive Technology..

Which One Is The Best In Use To Attract More Buyers?

cool ads..

i think those are some of the most creative ads i've ever seen. i actually like them, too.. as creepy as they may be.

and they are most definately creepy.