
TBWA, one of the world's largest ad firms, is responsible for the ubiquitous neon iPod ads and the unfortunate PSP graffiti ads that have municipalities all riled up. They call their unique brand of advertising "disruptive." They break it down this way, "TBWA = Disruption." Alright, got it.
I suppose the above PS2 ad is disruptive then, if you accept that disturbing can be disruptive. Sure, the male/female electrical outlet faces are pretty creepy, but the shirtless dude "watching" them is what really pushes this one over the creepy cliff. Now, if you'll excuse me, I have an inexplicable desire to really play some PS2...



















(Page 1) Reader Comments
Reply
On the other hand, if it were a poster or painting, I would hang that on my wall. Its a very neat image. Just weird as a PS2 ad.
Reply
Reply
Reply
Reply
Linkage -
http://movies2.nytimes.com/gst/movies/movie.html?v_id=134269
Reply
Reply
Reply
Reply
Reply
But even more disturbing is that the male/female plugs are wrong.
Males are all *ahem* prongs, females are all *ahem* holes. Frankly, that level of accuracy would make it even creepier.
Reply
http://www.artchive.com/artchive/f/fussli/fuseli_nightmare.jpg
Reply
Also, why is it that when I press the "Add your comments" button, the "You did it" image does pop up sometimes, but not others? And for some reason the email to activate my comment sometimes takes multiple days, other times, mere seconds.
This never used to happen before Joystiq remodeled.
Reply
Reply
I know AC/DC had some powerful tunes, but isn't that a bit ridiculous?
Reply
now, if you'll excuse me, I have an inexplicable desire to really destroy my PS2 or anything related to it
Reply
There were even more "disruptive" (is that the latest euphamism? Why can't these anal-retentive morons use the correct words?) ads from London. One in particular shows a husband walking in on his wife who's in bed with a sweaty & fleshy (complete with pubes) X, O, Square, & Triangle.
Reply
got a link?
Reply
Reply
http://www.epica-awards.org/assets/epica/2004/winners/print/images/14049a%20%20%20POTATOHEAD_PS_press.jpg
Reply
PS2 - InterFace...
Creepy? Very. Interesting? Yes. Relevant to item being marketed? uuhh, yea... All in all, this is a pretty cool add... Clearly it worked since we are all talking about it.
Reply
Here is the link for this ad, and the others in the campaign. Actually this campaign won awards all over the ad-world. It's called "disruptive" because its untraditional, and gets your attention. I'm not saying that its an amazing ad, but it did catch my attention. Its just creating a little more buzz about the brand, not trying to convince you to buy a playstation.
Reply
http://wrongcrowd.com/article.php?story=20051114011608640
All those things and more eh?
Check out these other naughty ps2 ads.
Here's a great tvc to check out: http://www.visit4info.com/details.cfm?adid=18349
http://www.askmen.com/video/2005_sep/sep02_ps2_ad.html
Enjoy.
Reply
http://www.pdnonline.com/pdn/newswire/article_display.jsp?vnu_content_id=1000935955
Reply
Reply
Reply
Actually It's the exact same font. Trust me, an agency isn't putting an ad out with the logo in the wrong font. On an account that large, you don't make mistakes like that.
Reply
I think he's calling it the Prong Song:
"Let me see that prong!
That Prong PR-Prong Prong PRONG."
Anyone notice the dog over to the left that wants in on the action?
Reply
also - The ads feature people who aren't going to be using the products. We all know that video gaming is way more emo than straight punk. Put some horn-rimmed glasses on those two. Put the dude in a really tight sweater and throw a messenger bag and tons of pins on him. Replace the third guy with a webcam and the dog with a Chinchilla.
Reply
Which One Is The Best In Use To Attract More Buyers?
Reply
i think those are some of the most creative ads i've ever seen. i actually like them, too.. as creepy as they may be.
and they are most definately creepy.
Reply